Architecture vs. time. Influenced

Architects inevitably face the extraneous challenge of time, taste, and culture. In essence, time defines taste, and although vaguely related, taste defines culture (as today, the entire world is slowly becoming a melting pot).
For those that don't know architecture.. designing a skyscraper takes years (typically around 7-10 years depending on the required programs). Therefore, the architect is faced with the challenge of designing a concept and scheme that will be accepted in the future. In essence, corporate architecture is delayed.

"Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture"

- Rem Koolhaas

So what now? What if something that is being designed today for the future is no longer accepted in the future?

What most people don't understand is that architecture itself has the ability to change people's behavior, taste, and potential culture (An easy taste through technological conveniences). Formally, the social condenser theory - architectures ability to influence social behavior.

That is why architecture must be timeless! It should not be the reimposed conveniences of today's society but the influence of today's society while striving to become more convenient.

"I absolutely believe that architecture is a social activity that has to do with some sort of communication or places of interaction, and that to change the enviornment is to change behavior"

- Thom Mayne

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